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Style guide provide guidance on language use. Publishers and Journals set forth conventions as their internal style guide, or manual of style. Other style guides focus on graphical elements such as typography and white space. Web style guide emphasize visual characteristics and techical aspects. Style in this context does not refer to prose style or the writer's voice. Traditionally, a style guide (often called a style manual) sets the rules for what form of language should be used. Academia and the publishing industry were most often the users of style guides. Publishers use style guides to set rules for language use such as spelling, italics and punctuation. One of the functions of these guides is to ensure writers use language in a consistence manner. Writers are ofter required to use a style guide when preparing twork for publication. Copy editors then ensure that the required style was followed. Academic styles used by universities require writers to follow strict rules when citing sources. Research articles submitted to journals must use these rules. Style manuals meant for the general public may adhere to different standards. hTheir rules are similar to those of publishing houses and newspapers. eir